SECRET LIFE OF PETS 2
DRY BAR
The Ask
Drybar wanted to create a buzz across social media with salon locations in New York and Los Angeles, creating a mobile “Barkbar” grooming service around the release of Universal’s Secret Life of Pets 2.
The Approach
We took over a Drybar location for a day and brought in a talented team of models, actresses, stylists … and pets. Lots and lots of pets. Shot in slow-motion photography to create the ultimate “stylish look,” and integrated with characters from the film, we created a piece that played across social media and in-store for weeks leading up to the film’s release.
Services:
- Creative Advertising Partnerships
- Post Production
- Production Services