Services
- Creative Advertising Partnerships
- Production Services
CESAR
DISNEY+
The Ask
Disney’s Marketing Partnership and Promotions team was seeking a way to partner with Cesar Canine Cuisine to eventize the launch of Disney’s Lady and the Tramp on Disney+.
The Approach
We created, developed, and produced a TV spot that highlighted the excitement of a “movie-premiere at home” on Disney+, while giving Cesar’s Westie spokesdog the “red carpet” treatment.