Article released by The Deadline Team
Josh Peck and John Stamos have filmed their own road show to help promote the new IONIQ 5 Disney100 Platinum Edition, the first time Hyundai has created a vehicle with visual creative input from Walt Disney Imagineering.
The duo will visit a variety of locations that serve as historic milestones in the history of The Walt Disney Company. Each will be filmed for four, 2 to 4-minute episodes that will stream on Disney YouTube channel, with new episodes being released throughout the week starting Jan. 23.
The series will also be supported by 30-second advertisements on Disney+ and Hulu, plus additional social content across YouTube, Instagram and Facebook.
First revealed as a concept car at the 2023 New York Auto Show, the IONIQ 5 Disney100 Platinum Edition will be extremely limited with only 1,000 units available at select Hyundai dealerships. Starting at $59,400, the gold tinted car features Disney100 Platinum Edition badges on the front fenders, the Disney100 logo debossed on front seat headrests and center console armrest cover, and a Disney-themed intro on the interior screen.
Naturally, it also features iconic Disney music.
“We are honored to have joined Disney in the celebration of its 100th anniversary,” said Angela Zepeda, chief marketing officer, Hyundai Motor America. “From all-new ads featuring iconic Disney movie scenes to the introduction of a vehicle with visual creative input from Walt Disney Imagineering, together our brands illustrated there can be magic in every journey. We look forward to further collaboration with the beloved Disney brand through our shared commitment to inspiring joy and innovation.”
Directed by: Chris Alender
Produced by: Soapbox Films