The Ask
Show off the roominess and technological features of the new Toyota Highlander in a family friendly way during the Super Bowl with the tagline #NoRoomForBoring.
The Approach
We created a series of commercials for TV and a hidden camera series for the web with a custom truck chassis that allowed the puppets to appear to be actually driving the vehicle. There was also a real-time component where one of the Muppets was tweeting and posting to Vine along with the play-by-play of the big game.
Services:
- Creative Advertising Partnerships
- Post Production Services